The Lead Copy.

Strategist // About

"Big-Picture Thinking. Revenue-Supporting Content. Strategic Storytelling That Supports Your Pipeline."

I started as a journalist, which taught me something most writers never learn - the writing is actually the last part.

Before I put a single word on the page, I'm asking deep questions, digging into your audience, your customers, and your business until I understand what matters to them.

That research-first approach is what separates content that performs from content that kind of just gathers dust on the shelf. Add in real personality, the right hook, and make your audience feel like you're reading their mind. That's the recipe for content gold.

After 20+ years working across B2B SaaS, fintech, wellness, and finance, I've learned that the best content doesn't feel like marketing or a brochure. It's more a natural conversation. When I'm not buried in a client brief, you'll probably find me at a Toronto Blue Jays baseball game. I even won tickets to the World Series last year!

Jon Yaneff

Authenticity

Verified.

When a VP of Marketing calls me,

it usually goes something like:

“We have content, but everything feels disconnected.”
“I’m tired of rewriting drafts.”
“I don’t have time to manage another writer.”
“We’re being pushed to use AI and I don’t trust what’s coming out.”

"Before I write anything, I synthesize the research, the big ideas, sticky phrases, and how it fits into your funnel. Because content without structure means you’re “still figuring it out.”"

Partner with me, and we can figure it out together.

20+ Years Of Experience.

I’ve spent 20+ years helping teams communicate with clear intent across B2B SaaS, wellness, fintech, finance, and other trust-driven industries where every insight has to earn its place.

First Class Honours // Institute of Holistic Nutrition

Getting into the bottom of it by digging into customer interviews and subject matter expert convos to uncover insights your audience cares about.

Content feeds your marketing engine, merging your unique brand voice with persuasive messaging that builds trust with readers to drive conversions.

Whether it’s your blog, website, email, or social media, the words need to mean something. Mining client reviews, testimonials, client interviews, and Reddit threads brings real stories and pain points to life.

Blending SEO, GEO, AIO, and whatever your audience wants to know, while adding in a pinch of lived experiences to ensure your content performs.

Marketing Leaders.

VPs, CMOs, marketing directors. You've got a content problem and a deadline. Let's accelerate your MQLs and SQLs, and replace the forgettable AI-generated filler with content that actually sounds like your brand.

Small Business Owners.

You're great at what you do. Writing about it? That's a different skill set. If your newsletter reads like it was written by a robot having an existential crisis, it probably was. Let's fix that.

ABOUT JON & YANEFF MEDIA

A fractional strategic partner for marketing VPs, CMOs, marketing directors, and their marketing teams, creating content that communicates your message to the right audience while scaling.