...between your message and value.
You’ve built an exceptional brand. I provide the Strategic Clarity it deserves. No fluff—just deep research and high-performance copy.
A Content Partner who elevates your strategy, traffic, engagement, and pipeline.
Nadia Milani
Former VP of Marketing, WellnessLiving
300%
20%
98%
12+
20+
Lead Copy Strategist
Jon Yaneff
Status
Taking Clients for Q3 2026
Let Jon take content off your plate. With him and his team of expert partners, you'll get high-converting assets that do the heavy lifting:
Are you a VP of Marketing at a scaling B2B SaaS company? Or perhaps you're an entrepreneur looking to better communicate your message?
The work is piling up. Your team is burned out. And your CEO wants AI-driven everything, but the content you're getting sounds like everyone else.
My approach is simple: apply a brain-first approach. Not just for a draft. That means using AI for research, ideation, and synthesis — the heavy lifting that speeds up thinking while a human like me is kept firmly in the loop for strategy, empathy, and storytelling.
Responsible marketers don't hand off their voice or judgment to an LLM.
How I work
Design transparent workflows
Start with real problems (not shiny tools)
Keep outcomes and the reader in mind
If you want fast and cheap content that people skim and bounce from your page, you've come to the wrong place.
Every word is a strategic choice. Built on a foundation of positioning, psychology, and real conversations with your market.
"Jon helped me scale my content without sacrificing quality or authenticity, handling monthly newsletters, LinkedIn repurposing, and strategic copy that still sounds like me. If you need a copywriter who truly gets voice and positioning, he delivers."
Candi Luciano // Founder of Intentionalyze
For marketing leaders who need strategic content execution without adding headcount so you can drive more leads without the overhead.
If you're a marketing leader dealing with a gap between strategy and execution, this is where we start.
The result? Content that fills your funnel, builds trust with the right audience, and moves deals forward.
Niche: B2B SaaS
300%+
Boosted Blog Traffic
20%+
Website and Email Engagement
5 Years
Continuous Strategic Partnership
A true team player who collaborates across departments, shares new ideas, and genuinely helps your business grow.
Former VP of Marketing // WellnessLiving
Understanding your market's subconscious drivers before the first word is typed.
Designing paths of least resistance that guide your audience to a logical 'Yes'.
Preserving your unique voice in a world of generic, AI-generated noise.
"Jon's professional, informative, and quality writing makes it a pleasure to work with him every single time."
Rose A. Weinberg // Founder of WellnessWrx
Case Studies & Artifacts
42 PROJECTS
18 BUILDS
120+ CAMPAIGNS
Most clients come to me when:
If you prefer a direct briefing via email, my secure line is always open for strategic inquiries.
Retention
Tech Partners
Availability
Strategist // About
"Big-Picture Thinking. Revenue-Supporting Content. Strategic Storytelling That Supports Your Pipeline."
I started as a journalist, which taught me something most writers never learn - the writing is actually the last part.
Before I put a single word on the page, I'm asking deep questions, digging into your audience, your customers, and your business until I understand what matters to them.
That research-first approach is what separates content that performs from content that kind of just gathers dust on the shelf. Add in real personality, the right hook, and make your audience feel like you're reading their mind. That's the recipe for content gold.
After 20+ years working across B2B SaaS, fintech, wellness, and finance, I've learned that the best content doesn't feel like marketing or a brochure. It's more a natural conversation. When I'm not buried in a client brief, you'll probably find me at a Toronto Blue Jays baseball game. I even won tickets to the World Series last year!
Authenticity
Verified.
it usually goes something like:
"Before I write anything, I synthesize the research, the big ideas, sticky phrases, and how it fits into your funnel. Because content without structure means you’re “still figuring it out.”"
Partner with me, and we can figure it out together.
I’ve spent 20+ years helping teams communicate with clear intent across B2B SaaS, wellness, fintech, finance, and other trust-driven industries where every insight has to earn its place.
First Class Honours // Institute of Holistic Nutrition
Getting into the bottom of it by digging into customer interviews and subject matter expert convos to uncover insights your audience cares about.
Content feeds your marketing engine, merging your unique brand voice with persuasive messaging that builds trust with readers to drive conversions.
Whether it’s your blog, website, email, or social media, the words need to mean something. Mining client reviews, testimonials, client interviews, and Reddit threads brings real stories and pain points to life.
Blending SEO, GEO, AIO, and whatever your audience wants to know, while adding in a pinch of lived experiences to ensure your content performs.
VPs, CMOs, marketing directors. You've got a content problem and a deadline. Let's accelerate your MQLs and SQLs, and replace the forgettable AI-generated filler with content that actually sounds like your brand.
You're great at what you do. Writing about it? That's a different skill set. If your newsletter reads like it was written by a robot having an existential crisis, it probably was. Let's fix that.
A fractional strategic partner for marketing VPs, CMOs, marketing directors, and their marketing teams, creating content that communicates your message to the right audience while scaling.
SERVICES /// STRATEGIC CONTENT MARKETING AND COPYWRITING
"Shaped by how buyers think."
"Produced high-quality blog content, managing social media copy, and contributing to email marketing campaigns that drove results."
Len Fridman
CEO & Co-Founder, WellnessLiving
Strategist
In an era of "good enough" AI content, I provide the surgical precision that only 20+ years of journalism and strategic marketing can deliver.
"I don't just write words. I architect intent. I build the bridge between your product's complexity and your customer's 'Yes'."
Every project is a deep-dive into your market's psychology, ensuring your message doesn't just reach them—it resonates.
DEFINING THE SCOPE / OBJECTIVES
Copy has nothing to do with words… and everything to do with strategy. There is a reason for every… single… word. The goal is to take someone from point A to point B to make a sale. The bro marketers will have you believe that the only thing that matters is getting the sale. But with Voice of the Customer Research, persuasive frameworks, and proper positioning, you’ll get them invested for life.
Like having a conversation, you inform, educate, and entertain. The goal is to build trust at each stage of awareness, from unaware, problem aware, product aware, to solution aware.
Elvira V. Hopper, a founder, knew her work was valuable, but her messaging wasn't reflecting it. Her content felt misaligned, her positioning unclear, and every post or email she sent came with a side of second-guessing.
Like many founders, she was drowning in the overwhelm of trying to market herself while running her business. LinkedIn, newsletters, landing pages - all of it felt disconnected from who she actually was and where she wanted to go.
Elvira and Jon worked together on her LinkedIn strategy, landing pages, and weekly newsletter, bringing both strategic structure and emotional intelligence to her messaging so it finally felt like her.
"Working with Jon has been one of the best investments I've made in my business. He helps me clarify my messaging, strengthen my positioning, and communicate my work in a way that finally feels aligned with who I am and where my business is going. I feel more confident in how I show up online, my content feels more intentional, and I no longer second-guess every post or email before it goes out."
— Elvira V. Hopper
Founder and Miracle Mindset Coach
Elvira V. Hopper
Founder & Miracle Mindset Coach
"Jon helped me scale my content without sacrificing quality or authenticity — handling monthly newsletters, LinkedIn repurposing, and strategic copy that still sounds like me. If you need a copywriter who truly gets voice and positioning, he delivers."
Candi Luciano
Founder of Intentionalyze
"Jon brings empathy, clarity, and structure to everything he touches. I see him as a long-term partner in shaping how Amicare shows up in the world."
Martin Droruga
Co-Founder, Amicare
"Jon helped me realize that copy is assembled, not generated, and that made a tremendous difference in the way we generate conversions, by combining Jon's writing skills + our blazing fast web technology we're seeing exponential improvements in performance on Google Ads."
Rigo Guadron
Owner, OrbitWeb Inc.
“As a continuous learner, I upgrade my skills constantly, combining conversion copywriting, content marketing, ghostwriting, SEO, and AI best practices.”
6+ YEARS
B2B SaaS Senior Marketer
2,000+
PROJECTS
“Jon rewrote all of our content using strategic storytelling to make our service clearer, more compelling, and far more aligned with our ideal customer. He has a rare ability to take a complex business and explain it in a way that actually makes people want to buy. If you run a specialized business and need someone who truly gets it, Jon is your guy.”
Matt Kalfa
Owner, MTS Moving
“I fall asleep at night dreaming about health writing. I parlayed my holistic nutrition honours into a career crafting authoritative content for health-based companies and websites.”
10+ Years
DOCTORS HEALTH PRESS PARTNER
1,500+
HEALTH ARTICLES AUTHORED
“Jon brought specialized knowledge to our company. He’s a team player who takes pride in going above and beyond on challenging topics.”
WENDY POTTER
MANAGING EDITOR // LOMBARDI MEDIA
Jon.AI Copywriting Agent // Coach
"Athletes have coaches. Leaders have mentors. Jon.AI is your digital sparring partner for narrative clarity."
AI is changing how we create, but most marketers are using it wrong. Instead of scaling insight, they generate AI slop. Brain-first AI use means research, ideation, and synthesis powered by AI, with someone like me leading strategy, empathy, and storytelling.
The goal isn't MORE, it's BETTER. Content and copy that resonates with your audience and drives results.
Ready for a human-led AI strategy?
Every successful person needs a coach. Athletes have dozens. Business leaders have mentors. Those wanting to implement high-level writing into their business need a specialist in their corner.
You're a business owner, not a copywriter. But you want to write for your blog, your emails, and your brand. I'm here to ensure that output performs.
Direct Access
1:1 Tactical Alignment
Moving your project from ideation to completion date.