SERVICES /// STRATEGIC CONTENT MARKETING AND COPYWRITING

STRATEGIC CONTENT. REAL RESULTS.

"Shaped by how buyers think."

"Produced high-quality blog content, managing social media copy, and contributing to email marketing campaigns that drove results."

Len Fridman

CEO & Co-Founder, WellnessLiving

Strategist

Verified.

CONTENT Built TO CONVERT.

In an era of "good enough" AI content, I provide the surgical precision that only 20+ years of journalism and strategic marketing can deliver.

"I don't just write words. I architect intent. I build the bridge between your product's complexity and your customer's 'Yes'."

Every project is a deep-dive into your market's psychology, ensuring your message doesn't just reach them—it resonates.

CONTENT BUILT to CONVERT

DEFINING THE SCOPE / OBJECTIVES

Copywriting

Copy has nothing to do with words… and everything to do with strategy. There is a reason for every… single… word. The goal is to take someone from point A to point B to make a sale. The bro marketers will have you believe that the only thing that matters is getting the sale. But with Voice of the Customer Research, persuasive frameworks, and proper positioning, you’ll get them invested for life.

01 SALES, LANDING, AND WEB PAGES
02 DIRECT RESPONSE AND EMAIL CAMPAIGNS
03 HIGH PERFORMANCE DIGITAL ADS
04 WHITE PAPERS AND SPECIAL REPORTS

Content Writing

Like having a conversation, you inform, educate, and entertain. The goal is to build trust at each stage of awareness, from unaware, problem aware, product aware, to solution aware.

01 SEO CONTENT AND CONTENT CLUSTERS
02 EDUCATIONAL BLOG ECOSYSTEMS
03 BRAND SPOTLIGHTS AND SUCCESS STORIES
04 SOCIAL CONTENT / LINKEDIN STRATEGY
05 SUBSTACK ARTICLES
06 CASE STUDIES

CASE STUDY

THE PROBLEM

Elvira V. Hopper, a founder, knew her work was valuable, but her messaging wasn't reflecting it. Her content felt misaligned, her positioning unclear, and every post or email she sent came with a side of second-guessing.

Like many founders, she was drowning in the overwhelm of trying to market herself while running her business. LinkedIn, newsletters, landing pages - all of it felt disconnected from who she actually was and where she wanted to go.

THE SOLUTION

Elvira and Jon worked together on her LinkedIn strategy, landing pages, and weekly newsletter, bringing both strategic structure and emotional intelligence to her messaging so it finally felt like her.

THE OUTCOME

"Working with Jon has been one of the best investments I've made in my business. He helps me clarify my messaging, strengthen my positioning, and communicate my work in a way that finally feels aligned with who I am and where my business is going. I feel more confident in how I show up online, my content feels more intentional, and I no longer second-guess every post or email before it goes out."

— Elvira V. Hopper

Founder and Miracle Mindset Coach

Elvira V. Hopper

Founder & Miracle Mindset Coach

What the Market is Saying

"Jon helped me scale my content without sacrificing quality or authenticity — handling monthly newsletters, LinkedIn repurposing, and strategic copy that still sounds like me. If you need a copywriter who truly gets voice and positioning, he delivers."

Candi Luciano

Founder of Intentionalyze

"Jon brings empathy, clarity, and structure to everything he touches. I see him as a long-term partner in shaping how Amicare shows up in the world."

Martin Droruga

Co-Founder, Amicare

"Jon helped me realize that copy is assembled, not generated, and that made a tremendous difference in the way we generate conversions, by combining Jon's writing skills + our blazing fast web technology we're seeing exponential improvements in performance on Google Ads."

Rigo Guadron

Owner, OrbitWeb Inc.

B2B SaaS Strategist with a writer’s mindset.

“As a continuous learner, I upgrade my skills constantly, combining conversion copywriting, content marketing, ghostwriting, SEO, and AI best practices.”

6+ YEARS

B2B SaaS Senior Marketer

2,000+

PROJECTS

“Jon rewrote all of our content using strategic storytelling to make our service clearer, more compelling, and far more aligned with our ideal customer. He has a rare ability to take a complex business and explain it in a way that actually makes people want to buy. If you run a specialized business and need someone who truly gets it, Jon is your guy.”

Matt Kalfa

Owner, MTS Moving

THE HEALTH writer’s LAB.

“I fall asleep at night dreaming about health writing. I parlayed my holistic nutrition honours into a career crafting authoritative content for health-based companies and websites.”

10+ Years

DOCTORS HEALTH PRESS PARTNER

1,500+

HEALTH ARTICLES AUTHORED

“Jon brought specialized knowledge to our company. He’s a team player who takes pride in going above and beyond on challenging topics.”

WENDY POTTER

MANAGING EDITOR // LOMBARDI MEDIA

ABOUT JON & YANEFF MEDIA

A fractional strategic partner for marketing VPs, CMOs, marketing directors, and their marketing teams, creating content that communicates your message to the right audience while scaling.