Services
What is copywriting?
A few months back I mentioned to someone that I’m a copywriter. His name is Paul.
Paul thinks about it for a second, and reaches into his bag and pulls out a copyrighted piece of paper, and says, “Is this what you do?”
No, copywriting is not about trade marks.
What I told him is this…
A copyright protects his book and prevents illegal use from anyone unauthorized to do so. It is copyrighted with the symbol ©.
A copyright protects his book and prevents illegal use from anyone unauthorized to do so. It is copyrighted with the symbol ©.
Copywriting, on the other hand, is writing with the intention of selling to your audience. The words lead them to take action and buy from you. The main goal with creating copy is to get a sale or response. For instance, you want someone to sign-up for your latest and greatest E-book. You get their email, and in a few months they buy from you.
It sounds simple enough, doesn’t it?
Who needs copywriters?
Every business on the planet NEEDS copywriters, and that includes YOU.
Copywriting can help you with white pages, marketing emails, web pages, landing pages, sales pages, blog posts, social media posts, books, E-books, flyers, brochures, catalogues, magazines, and more. This copy is designed to sell and get you more people buying from you today!
Want to see copywriting in action?
The other day my client Vera sent me an assignment. Vera wants me to help her sound better. Here is what I came up with…
What is Content Writing?
Content writing is exactly like having a conversation. You inform, educate, and entertain the reader. The main goal here is building a relationship with the reader.
The content is informal and friendly. You may have a link from another blog or a popular website. It’s all about creating a great experience for the reader.
They get to know you. Become comfortable with you. Next thing you know they’ve bought your most expensive package.
What is the Difference Between Copywriting and Content Writing?
Copy is very, very strategic. There is a reason for every…single…word. Period.
Any type of sales copy is designed to take someone from point A to point B to make a sale.
In content writing, it’s a whole other animal, and the conversation can be very multi-directional.
Types of content can include:
How-to articles
How-to articles
News article
Recipe article
Features or spotlights on someone or something
In these articles you may have many facts and a variety of questions.
What is Copy Editing?
Copy editing and copywriting are very similar. What’s the difference? Copywriting is where I create something original, and completely from scratch. In copy editing, a client sends me something already written, and I check it for errors, spelling mistakes, fact-check, and improve the flow of the content.
What does a copywriter do for you?
In today’s society copywriters possess many great skills. Here are some of my skills:
Blogging and articles
Writing web-based content
Fact-checking
Internet sourcing and citations
Deep research
Basics of SEO and keyword research
Email marketing
Social media writing
Content strategy
Other types of copy includes:
Brochures
Flyers
Web pages
Landing pages
E-mails
White papers
E-books or special reports
Books
Case studies and product reviews
Internet Ads
Long-form newsletters
Sales copy
What is content strategy?
Before you have content you need a vision. This is where we develop a strategy for your content across email, blog, and social media platforms.
Do you know your audience, and why they buy from you? You need to develop an audience persona! Everything about your audience allows you to deliver the right type of content to them. Content to entertain them. Inform them. Educate them. Your content creates a relationship.
We will help you figure out your audience and help you produce content specifically tailored to you and your brand designed to create that relationship between you and your audience.
Let's make your business shine!
What is health writing?
Health writing is just the best. I fall asleep at night dreaming about it…. It’s where my passion lies. That is why I educated myself at the Institute of Holistic Nutrition. I wanted to gain all the knowledge I could. But, in the world of health and wellness, you’re always learning. It’s never ending.
So, why did I get into this crazy world of health?
Like many people, I became interested due to my own health issues with digestion. As a researcher, one thing lead to another, and before I knew it I was finding solutions to my problems.
I went from someone with a fast-food addiction to an avid health advocate who thinks before he puts anything into his body.
I parlayed my health passion into a career as a health writer.
Where has my health content been featured?
For more than 5 years my content has been featured at DoctorsHealthPress and FoodsForBetterHealth. I invite you to check out my portfolio.
Jon brought a wealth of specialized knowledge to our company. He has a strong passion for alternative medicine and is able to research and share his understanding of challenging topics, such as holistic nutrition, homeopathy, and Traditional Chinese medicine, with a broad audience. Jon is also dedicated to constantly learning and expanding his horizons, evidenced by his desire to attend medical lectures, for example. Jon is a team player, who is also able to work independently. He takes pride in his work, always aiming to go above and beyond.